Evolve your email marketing with A/B Split testing
It's been a busy day, you and your team have been working hard on this week's email newsletter. It's looking good, the content is fresh and relevant, you've got something to say to your readers. In fact you've been focusing so hard on the content that you haven't really had the time to take a step back and reflect on your overall email strategy. The weekly newsletters are doing well, lots of opens and a good click through rate. The conversions are always good, so you are confident that what you're doing is right - it's working well, after all.
But, could it be better? A small increase in conversions could mean a big uplift in revenue generated. A few more social shares and the reach of your brand is significantly increased.
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